Creative play. Sustainability is of course about products made in earth-friendly ways, but also about using items in the most creative and out-of-the-box ways.
Marimekko Marimade is creative play for the youthful, the progressive, the creative self-starters. The lineup of multifunctional products can be integrated in their lives in any way they please. A tote bag? Maybe it can be a plant pot cover. A water bottle? Some days, a flower vase.
LYDIA helped launch Marimekko Marimade in Japan, expanding upon the global campaign by localizing the aesthetic for sharing on social media. We arranged for several KOLs to create content at the Omotesando store, as well as assisted still others in the creation of UGCs.
Strategy and positioning
Creative and Art direction
Photography and Video
Production
Press and editorial
Event Casting
