CRAYBEAU uses a proprietary ingredient called Thwalot: skin-boosting ingredients sandwiched between phospholipid microlayers, all enclosed in tiny 80 nanometer capsules. The effect? Unbelievably beautiful, rejuvenated and dewy skin.



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LYDIA helped launch CRAYBEAU through press strategy, content creation, and social media management.  We built upon the brand’s key visuals and polished key communication points to build out an expansive, otherworldly feed of luxury skincare.